Marketing Vallée replaces the fragmented vendor model — separate media agency, separate CRM shop, separate analytics consultant — with a single, senior-only collective that owns paid acquisition, lifecycle, and attribution under one accountable P&L. No juniors rerouting work. No handoffs. No media-markup kickbacks.
Trusted by 240+ B2B SaaS and DTC brands including Pipedrive, Athletic Greens, Notion, and Gong.
The senior-only delivery model is not a positioning line. It is the variable behind every cohort number below, drawn from Q4 2024 client data across 62 active retainers.
Every paid channel is owned by a senior strategist who has scaled that specific surface in-house for a category leader. Budgets are rebalanced weekly against an attribution source we control, not a platform's self-reported dashboard.
Featured paid acquisition work includes Pipedrive's paid social scale across seven EMEA markets and Notion's enterprise ABM motion on LinkedIn. Both engagements are documented in the case study library with channel-level breakdowns and the creative variants that moved the curve.
Read the Pipedrive and Notion teardownsLifecycle is not a drip-program bolt-on. It is the second half of the same P&L that paid acquisition opens. Every Monday, a new MVT-scored experiment ships, reviewed by the same strategist who ran the original paid campaign.
Every new client is triaged into our proprietary Market–Message–Tactic framework: a 12-week backlog of pre-scored experiments ranked by predicted impact, confidence, and time-to-read. You see the full backlog in week one. Each Monday, one experiment ships; the following Monday, you see its readout against the prediction.
Our in-house RevOps unit rebuilds the underlying stack at no extra cost on retainers above $15K/mo. Recent rebuilds include a HubSpot migration for a $40M ARR SaaS, and a Salesforce–Looker attribution overhaul for a global DTC retailer.
Both. Our RevOps unit rebuilds the underlying system on retainers above $15K/mo at no extra cost — schema, lifecycle stages, lead routing, attribution mapping, and the integration layer that connects paid media to CRM. Lower-tier retainers can buy the rebuild as a one-time sprint.
Every experiment enters the MVT framework with a predicted CAC or LTV impact, a confidence score, and an estimated time-to-read. Strategists rank the backlog against the client's north-star metric, and the highest-expected-value experiment ships the following Monday. We publish the prediction and the actual result so the client sees the model's accuracy over time.
A single editorial-style document: the experiment shipped last week, the prediction, the observed delta, the segment breakdown, and the next three actions. No slide decks, no 40-minute status meetings.
Yes, but the senior team will almost always recommend the full three-pillar engagement. Lifecycle and paid acquisition share the same attribution source inside Vallée — running them separately tends to recreate the fragmented-vendor problem the agency was built to replace.
Tracked client revenue generated in 2023 across paid, organic, and lifecycle channels, validated against blended CRM and ad-platform data.
Average rating maintained across 186 verified Clutch reviews, with engagement-length commentary cited in nearly every write-up.
Average client engagement length — well above the 6-month industry benchmark for agencies and a direct read on retention discipline.
Won Performance Marketing Agency of the Year at the Drum Awards for Digital Industries, and 'Best Use of Data' at the 2023 Marketing Week Awards for the Athletic Greens retention rebuild.
Most agencies quote six figures for the attribution and RevOps work Vallée includes on retainers above $15K/mo. Our position is simple: you cannot make a senior-only paid acquisition decision without a senior-owned attribution source behind it.
Twelve senior RevOps engineers and analytics leads, embedded inside the same engagements as the paid and lifecycle strategists. They rebuild HubSpot, Salesforce, and the attribution stack against a documented event taxonomy, then audit their own work quarterly against an independent partner — so the numbers the paid acquisition pillar optimizes toward are the same numbers the lifecycle pillar measures itself against. No 'platform-reported ROAS.' No last-click attributions dressed up as a strategy.
Every attribution and RevOps rebuild is audited quarterly by an independent partner — not by Vallée, not by the platforms whose media we manage. The audit is delivered to the client's CFO alongside the monthly P&L, so the numbers in this report can be defended against any boardroom question.
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