The Vallée Teardown Library.
Named, cohort-validated growth teardowns from 240+ B2B SaaS and DTC engagements — published as long-form reports, not portfolio tiles.
Trusted by 240+ B2B SaaS and DTC brands — including Pipedrive, Athletic Greens, Notion, and Gong.
Outcomes measured against blended CRM and ad-platform data, not impressions.
Pick the engagement closest to your situation.
Each card opens a long-form write-up — hypothesis, cohort, mechanism, outcome. No summaries, no logo walls.
Pipedrive: scaling paid social against a $42 CAC ceiling.
How we rebuilt creative iteration cycles to lift pipeline without lifting acquisition cost.
Athletic Greens: rebuilding retention as a growth lever.
The lifecycle teardown that won 'Best Use of Data' at the 2023 Marketing Week Awards.
Notion: standing up ABM against a 1,200-seat ICP.
A six-quarter teardown on segmentation, content, and sales handoff inside a self-serve product.
Gong: instrumenting the demo as a revenue event.
A RevOps rebuild and lifecycle sequence that turned product-qualified leads into pipeline.
Scaling paid social against a $42 CAC ceiling — without rebuilding the creative team.
When Pipedrive's paid-social efficiency plateaued in late 2023, we were asked to lift pipeline by 60% quarter-on-quarter without raising the blended CAC above $42. This is the teardown — hypothesis, cohort, mechanism, outcome — exactly as it was written up internally.
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01
Hypothesis
Creative fatigue, not audience saturation, was capping paid-social efficiency. We expected to recover 18–22% of CAC within six weeks by shortening creative iteration cycles from 21 days to 4.
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02
Cohort
64,200 net-new paid-social MQLs acquired between Jan 8 and Apr 4, 2024, sourced from Meta and LinkedIn across NA, EMEA, and APAC. Holdout: 12% of impressions routed to a static creative control.
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Mechanism
We rebuilt the creative ops loop around a 4-day test cadence, stood up a unified naming taxonomy across ad accounts, and instrumented every creative variant against pipeline, not click-through rate. Channel-specific MVT scoring replaced a single global creative brief.
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04
Outcome
Paid-social pipeline scaled 3.2× over 11 weeks. Blended CAC dropped from $48.10 to $39.40. The engagement converted into an 18-month retainer covering paid, lifecycle, and analytics.
Ranked first in the Mid-Market segment against 1,800+ reviewed agencies.
Across B2B SaaS and DTC engagements since 2017, with a 94% client retention rate.
Awarded alongside a 'Best Use of Data' citation for the Athletic Greens retention rebuild.
Stop reading about results. Start generating them.
Every teardown in this library is an output of our proprietary MVT framework — Market, Message, Tactic — and a 30-minute Growth Diagnostic is how we run that framework on your business. A senior strategist, not an account manager, is on the call.